![]() ![]() Too many racers ask the question, “What can you do for me?” Try to approach companies and ask them how you can best represent them. Whether they provide free product or a discount, they are helping you and therefore expect you to represent their company. Remember you work for them they do not work for you. So look the part and keep your pit organized and tidy. After all, you will represent their brand in every race and performance. Companies want to see a rider who is graceful, serious, and passionate on the track. Keep your racing program professional, consistent, and clean. Simply put: the more races you win, the more you’ll attract sponsors to support you. This is the most obvious way for you to attract sponsors. The objective is to influence as many customers as possible to purchase your sponsor’s products. Social media is huge for this because you can make posts featuring your sponsor’s products. Whether it’s first place or last, if you can get a lot of impressions through your marketing, you will make your sponsor happy. ![]() One way to do this is through lots of press, no matter the finish. The more brand awareness you provide for your sponsor, the more they will support you. Brand awareness is one of the most important aspects of continued growth. Granted, you cannot give them back the money or equipment they gave you, but it is your responsibility to openly acknowledge their help. You should help your sponsor as much as they help you. Here is your guide to getting a sponsorship for motorcycle racing. They are your gateway to competing on the professional circuit. Sponsors can provide support with bikes, gear, parts, and related expenses. A miniscule budget cannot sustain the lifestyle that comes with this sport even if you’re winning all your races. To be a motorcycle racer, chances are you’re spending a lot of money! From the bike to modifications, gear, travel, fuel, and tires, not to mention repairs. Your Guide to Getting a Sponsorship for Motorcycle Racing ![]()
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